The Heather McMaster Selling Process

Her firsthand understanding of how important it is to achieve this peace & satisfaction with one’s home is what motivates Heather to find the same thing for her buyers, and how hard she works to do so is reflected by her incredible sales record. A natural people person with an extensive background in interior design, Heather is uniquely positioned to help her clients prepare their homes for sale; her work enables buyers to envision the aesthetic possibilities of their potential homes.

Love isn’t rational.

When buyers fall in love with a property— when they can see the lifestyle they want to have — they pay more. I offer staging services to my clients at no additional cost.  Whether it’s a few decorative items to add color, overseeing renovations, or furnishing the entire home, I’ll make sure buyers don’t think of your home as “one place we saw”, but rather “THE ONE”.

 
 
When people can instantly envision themselves in your home, when they aspire to live the way you do, your property rockets to the top of their list.
— Heather

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Strategic and Accurate

The right asking price works magic. It boosts interest in your property, the number of offers you receive, and the odds that competition will push the price up. If a property is overpriced, it will ultimately sell for less than it would have if it were priced right to begin with. I’m an expert pricer and will help you set the optimal price for your home. In fantastic markets and tough ones, the overwhelming majority of my listings sell at or above the asking price, and most have accepted offers within two weeks.

 
 
The right price makes all the difference and knowing where to position an asking price is the most important aspect of a successful sale.
— Heather

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Making your home the must-see listing.

When you work with me, every interested buyer and broker knows about your listing, throughout the city and beyond. How your property is featured is as important as where it is featured. I make sure every photo is amazing, every floor plan is clear, and that every concise, detailed description captures why your property is special.

 

 
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I make sure your property is featured the right way— every photo is taken from the best angle, every floor plan is easy to understand, and every word captures why yours is a “must-see” listing.
— Heather

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