PRICING

Strategic and Accurate

The right asking price works magic. It boosts interest in your property, the number of offers you receive, and the odds that competition will push the price up. If a property is overpriced, it will ultimately sell for less than it would have if it were priced right to begin with. I’m an expert pricer and will help you set the optimal price for your home. In fantastic markets and tough ones, the overwhelming majority of my listings sell at or above the asking price, and most have accepted offers within two weeks.

11 3rd Street #3 sold for 7.7% over asking; Heather McMaster.
Living room with a fireplace, built-in bookshelves, gray sofa, and wood floors.
Open-plan living room and kitchen with exposed brick, white cabinetry, and windows overlooking trees.
Courtyard graphic highlighting 214 Saint John’s Place #1 selling 26.8% over ask.
Living room with a brick fireplace, tall windows, gray sofa, and leather armchairs.
Kitchen at 33 Saint Marks Avenue #3, with a white island and dark wood cabinetry.

54 Remsen Street #2

22.3% over ask

Heather McMaster

Bright living room with built-in bookshelves, a fireplace, gray sofa, and herringbone wood floors.

201 Bergen Street

9% over ask

Bright living room with colorful artwork, a gray sofa, and large windows overlooking leafy trees.

544 Carlton Avenue #2

11% over ask

Living room with an ornate carved fireplace, wood-trimmed bay windows, and a light sofa.

15A Berkeley Place #2A

10% over ask

Bright living room with a gray sofa, colorful cushions, large windows, and hardwood floors.

282 Carroll Street

17% over ask

Living room with built-in bookshelves, a lit fireplace, gray sofas, and a red patterned rug

157 Waverly Avenue #4B

8% over ask

Loft living room with a fireplace, gray sofa, bookshelves, and spiral staircase to a mezzanine.

Quotation marks

The right price makes all the difference and knowing where to position an asking price is the most important aspect of a successful sale.

- Heather

Work With HEATHER

I help my clients enjoy the process by being energetic, accessible, and attentive. I pride myself on the ability to create a seamless and stress-free transaction. Your real estate journey starts here.

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