About Rachelle Garaffa

As a seasoned Creative Director and Marketing Strategist, Rachelle manages the marketing and social media landscape for Heather’s business. She partners with Heather to execute her brand’s strategic vision, ensuring a consistent presence across all channels—from social content and website updates to print mailers, event promotion, and her monthly newsletter. Her agile approach allows the team to pivot quickly and identify new opportunities to elevate the brand.

For property listings, Rachelle collaborates with the team to execute the creative rollout. Once the visual content is captured, she steps in to package it strategically, helping to build excitement around the property and the local lifestyle. Through dynamic video edits, engaging copy, and smart distribution, she ensures every home is showcased with a professional polish that drives engagement. 

In addition to her work with Heather, Rachelle leads her own independent consultancy, where she synthesizes high-level marketing strategy with hands-on design expertise. This venture builds upon her 15-year career, including her tenure as Partner and Executive Creative Director at [L]earned Media Agency. 
Her multi-disciplinary approach is fueled by a deep expertise in the Real Estate and Lifestyle sectors. She has delivered impactful work for major names including RYZE Mushroom Coffee, Condé Nast, Industry City, BMW, Roc Nation, Spearmint Energy, Flywheel, and the ASPCA. Rachelle brings this same level of big-brand strategy and pixel-perfect execution to every project she touches.